This isn’t a tech review.
The local camera store, Broadway Camera, hosted a Hands-on Fujifilm event featuring their new GFX 100 and the other medium format cameras in their line up. During the event there were props set up for product shoots, there were two models for portrait shoots, and of course, food.
I got to shoot the GFX100 and the GFX50R and I can definitely say: in no time in the foreseeable future am I going to be acquiring either of these cameras. These cameras are amazing, don’t get me wrong. Even though I am not about to shell out multiple thousands of dollars , I can definitely marvel at the innovation inside these cameras.
Compressed raw (.RAF) files ended up being around 130 MB while JPEG images were around 35 MB. Compressed raw files. Let that sink in for a bit.
This was the catered chef that was doing food demos during the event.
This image above is the same first image, cropped.
I’m not a photographer, but this camera makes everything look so good.
This is the first photo in this article, cropped.
Obviously, my food instagram doesn’t need this. (Subtle plug: @foodsofyvr)
The organizers were also nice enough to have two models at the event and had set up studio flashes for us, which is really great for me because I’m a natural light photographer i.e. “I don’t know how to use lighting because I’m not a photographer”.
Look at the detail in the photo. For anyone who is wondering: I shot these using the Classic Chrome simulation.
And yes, I did retouch these photos. Nothing too heavy or extreme; just a little dodge and burn and a little skin retouching. This is the same photo, cropped.
Am I the only one that is freaking out that you can see her contact lenses? Mind-blown.
I’d imagine I’d never buy a macro lens if I could guarantee I hit my focus right with this camera.
And finally some product shots.
Anyhoo, a huge thank you to Billy from Fujifilm Canada, everyone from Broadway Camera, Kevin from @whatscookingkev and the two lovely models for making this event possible. I wish I had a reason to buy this stuff other than “I want to” but alas, I don’t at the moment.
Thank you so much for reading.
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