Fujifilm GFX 100 – Playing with the New Camera from Fujifilm

This isn’t a tech review.

The local camera store, Broadway Camera, hosted a Hands-on Fujifilm event featuring their new GFX 100 and the other medium format cameras in their line up. During the event there were props set up for product shoots, there were two models for portrait shoots, and of course, food.

I got to shoot the GFX100 and the GFX50R and I can definitely say: in no time in the foreseeable future am I going to be acquiring either of these cameras. These cameras are amazing, don’t get me wrong. Even though I am not about to shell out multiple thousands of dollars , I can definitely marvel at the innovation inside these cameras.

Compressed raw (.RAF) files ended up being around 130 MB while JPEG images were around 35 MB. Compressed raw files. Let that sink in for a bit.

This was the catered chef that was doing food demos during the event.

This image above is the same first image, cropped.

I’m not a photographer, but this camera makes everything look so good.

This is the first photo in this article, cropped.

Obviously, my food instagram doesn’t need this. (Subtle plug: @foodsofyvr)

The organizers were also nice enough to have two models at the event and had set up studio flashes for us, which is really great for me because I’m a natural light photographer i.e. “I don’t know how to use lighting because I’m not a photographer”.

Look at the detail in the photo. For anyone who is wondering: I shot these using the Classic Chrome simulation.

And yes, I did retouch these photos. Nothing too heavy or extreme; just a little dodge and burn and a little skin retouching. This is the same photo, cropped.

Am I the only one that is freaking out that you can see her contact lenses? Mind-blown.

I’d imagine I’d never buy a macro lens if I could guarantee I hit my focus right with this camera.

And finally some product shots.

Anyhoo, a huge thank you to Billy from Fujifilm Canada, everyone from Broadway Camera, Kevin from @whatscookingkev and the two lovely models for making this event possible. I wish I had a reason to buy this stuff other than “I want to” but alas, I don’t at the moment.

Thank you so much for reading.

Follow me on IG: xoginnie

Get prints: xoginnie.darkroom.tech

7 thoughts on “Fujifilm GFX 100 – Playing with the New Camera from Fujifilm”

    1. An amazing camera indeed and leaps and bounds away from my travel-friendly xt30. Do you like the Fuji x100-series xf23mm lens? I’m debating on my next purchase but I love my current lens for what I shoot so I’m not actively looking yet.

      Liked by 1 person

      1. I’ve got a FujiX100s with 2 lenses … I’m not very tech wise…mostly I love my little black box…as I can wear it like a necklace ☺️ I’m snooping…as I have 1/2 million shots on mine currently ☺️🤓 have a snappy day Ginnie ~ smiles Hedy

        Liked by 1 person

    1. I don’t know if I would ever really need a GFX100 unless I switched careers to work as a studio photographer full-time. The images were amazing but the camera is so big. I’m sorry to hear you couldn’t test one out where you are. I loved the chance to play with it and if you ever get a chance to test it out I’d love to see the results too!


      1. Yes, it’s a big heavy. I now find that my old x100s is heavier than my XT30. Yes, the guys who run the Fuji office here in Chengdu have not been very accommodating. In 2018 I won the Chengdu Photographer of the year award, but that was not good enough for the Fuji office in Chengdu. They informed me that because I didn’t have over 10K followers on Instagram I would not be able to test the camera. Deep down I think it’s because I’m not Chinese that’s just the way it is here. Sorry for the rant

        Liked by 1 person

  1. If I ever got into medium format I think in this case it would be digital as the whole cost of everything medium format is more expensive. But like you, the overall price of these cameras are above what I would want to spend (always a lottery win option, hah). The photos you took are amazing. Here’s to my 35mm film and APS-C digital cameras until then!


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