Fuji is bringing back ACROS, but there’s a catch.

Shot on Acros (the original)

Fujifilm announced that it will introduce a new stock, dubbed Neopan 100 Acros II in 35mm and 120 medium formats but exclusively in Japan in Fall of 2019. The new Acros will be “world’s highest level of granularity, three-dimensional tone reproduction, and excellent sharpness.” That’s a lot to promise.

The new stock is supposed to have a sharper gradation of the highlights due to their “super fine-Σ particle technology.” The high sharpness is promising more prominent contours around subjects.

This news comes after the company discontinued their original Acros stock last spring, forcing me to buy Acros on Ebay. Don’t get me wrong I loved the results I got from my Acros stock but I can’t help but wonder if this was a marketing scheme to get rid of their inventory and hike up the prices for their new stock.

I heard this on the podcast “Film Photo Geeks” and I can’t help but think that it’s true: alledgedly, (completely not factual and definitely not confirmed) Fujifilm may not have been producing new stock of film for a while and the film stocks that are currently available are from their stockpile. If this is true then Fuji’s dusting off their factories and maybe they’ll produce different stocks now, instead of coming out with new limited edition Hello Kitty instax films. Don’t come for me, I love Instax Minis but I would like other options for film.

As for myself I can’t wait for my Christmas holiday in Japan and I know what my carry-on will be filled with now. If you would like stock, send me a DM on Instagram and I’ll bring some back for you too.

IG: @xoginnie

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